SeedTree Toolkit · Lean Canvas
Map your idea.
Nine boxes on one page: what you’re building, who it’s for, and how it grows. Fill in what you know and leave the rest blank.
01
what's broken or missing
List the top 1–3 problems your seed addresses. Who feels these problems most acutely?
02
how you're addressing it
Your top features or methods. Not the full solution, just the core of what you're doing differently.
03 · centre
why you · why now · why this matters
One sentence on what makes this worth doing. What does it offer, and to whom?
04
what can't be easily copied
Your relationships, lived experience, location, community trust, or unique knowledge. What do you have that others don't?
05
your soil
Who benefits most? Who are the early adopters, the people who need this so much they'll help build it with you?
06
key signals of growth
What does success look, feel, sound like at 3 months? 1 year? What are the signals that tell you it's working?
07
pathways to your people
How will people find out this exists? Word of mouth, SeedTree, events, partner orgs, social media, be specific.
08
costs · time · energy
What it really costs to bring this to life: time, money, skills, infrastructure. And what the smallest workable version is.
09
funding · revenue · sustainability
How this sustains itself. Donations, memberships, services, grants, mutual credit, cooperative ownership.
- 01
Fill what you know
You don't need to complete every box. Start with what you're clearest on, usually the problem and who it's for. Leave the rest for when it emerges.
- 02
Revisit often
A canvas isn't a plan, it's a snapshot. Come back as your thinking evolves. The boxes that stay empty longest are usually the ones worth the most attention.
- 03
Share it
The most useful thing you can do with this canvas is show it to someone who'll ask you hard questions. Bring it to your SeedTree collaboration space.